For the documentary I will be creating a poster that will be displayed on a public service broadcaster which means it needs to comply with the ASA’s guidelines to be advertised. I will ensure this through curating the imagery to standard, meaning advertisements will not be misleading, offensive, harmful and will have to provide evidence for the claims made and the poster will be appropriate for all ages to view. The idea of the documentary will be a condemnation to anti-social behaviour as it would condemn the actions that causes the high streets of Britain to be dying out such as crime, fraudulent business tactics and overall disregardful behaviour which will be presented in a negative light and will not be promoted within the documentary. The documentary will promote the positive values that allowed the high streets to thrive in the past such as unity within the community and self-policing citizens that point out antisocial behaviour and stop it before it has problematic effects on the entire community.

 

The documentary will be made to appeal to a more educated and middle-class audience of 16- to 25-year-olds that may be interested in how the British high streets have become dilapidated and forgotten as time went on.  I will represent two groups within the documentary which are going to be the working class and the upper class, one of which will be presented in a bureaucratic and corrupt way for their disregarding of investment in their own high streets and for needlessly purchasing everything online when it could as easily been sourced locally, and the working class will be represented by some criminals and some being hard working citizens that have to endure the conditions that have been created by the neglectful political upper class combined with their weak policing tactics and useless judicial system that releases violent criminals when knowing full well they have not been fully rehabilitated and integrated into civil society.

 

My poster will appeal to the target audience of the documentary because I will use real imagery from dilapidated British high streets to interest the audience that may not know the real state of their once great and flourishing country. This may make the viewer of the poster interested in what has caused this change and they then may want to view the documentary because of it. This documentary will also appeal to an older audience as they have been in and lived around the high streets when they were thriving, but they may not know how it has gotten to such a state of neglect and degradation which the documentary will expose. The documentary posters utilise a dark colour scheme and imagery that suggests shady dealings around once thriving areas such as people hiding away in alleyways, graffiti on the walls, boarded up windows of shops, dilapidated buildings, and masked men presumably evading law enforcement.